AI automation consultant

Hazel Pancustom AI tools your business owns

I build AI automation for businesses: agents, workflows, and dashboards made for how your team works. You own the tools. No new software to rent.

Remote and hybrid workUS · Australia · Philippines

Send me one workflow See services

How I build

Small agents, one controller, a person at the gate.

Every system I ship follows the same path. Each AI agent does one job. One controller runs them in order. Nothing goes live until a person approves it.

01

Trigger

An email, a schedule, or a form starts the run. No one has to remember.

02

Controller

One controller decides which agent runs next and keeps a log of every run.

03

Agents

Each agent does one job: research, write, score, post, or report.

04

Human approval

A person checks the output before anything publishes or sends.

05

Ship & report

Results go live and the numbers flow back into a dashboard.

Settings in files, not buried in codePasswords and keys kept out of the codeHuman approval before anything publishesLive data pulled from the source

AI automation services

Six kinds of custom AI tools.

AI agents for business

Single-purpose agents behind one controller, with a person approving the output.

Workflow automation

Trigger-based workflows that turn 8 to 11 hour tasks into short, repeatable runs.

AI connected to your tools

Claude linked to your analytics, Search Console, project tracker, and website.

Dashboards

One view of deadlines, output, and productivity, so nobody has to chase status.

Sales & outreach automation

Outreach engines, prospecting agents, CRM pipelines, and lead routing.

Growth systems

Landing pages, lead-gen funnels, CRM migrations, and paid-social setups.

How an engagement works

Current work

Where my systems run today.

Some of my best work is under NDA, so I keep client details private. Numbers below come from work I can share.

Dec 2025 – now
Freelance · Remote

Icons of Real Estate

SEO Content Lead & AI Automations, Agents Builder

Own content and SEO operations end to end for a real-estate podcast network.
Built and lead a team of 9: an editor, designers, a newsletter writer, a content manager, and writers.
Google Apps Script automations create article orders from "client live" emails. Scheduled AI jobs assign work 4 times a day.
Custom connections link Claude to Search Console, Analytics, and Ahrefs for automated client reports.
Meta lead-gen ads, a re-engagement funnel, and the move from MailerLite to GoHighLevel.

8–11 hrs → ~15 minrecurring operations, now a repeatable run

25–30+SEO briefs per week

9people on the team I built and lead

Mar 2026 – now
Freelance · Remote

Performance Golf

AI Systems & Marketing-Ops Builder

NDA · systems, code, and metrics not shared

Marketing-ops engines used daily across production, data, analytics, marketing, and ops.
An AI static-ad generator, so the team makes its own ad creative instead of paying an outside agency.
A Reels and organic-content engine that finds new ideas, sends them to the project tracker, and calls winners.
ClickUp automations, custom tool connections, and safe handling of passwords and keys.

60–70%working build, then handed to the team to finish

Mar 2021 – now
Contract · Australia

Resicert Property Inspections

Copywriter & growth strategy, AU + NZ

Direct-response copy for ads, video scripts, landing pages, email sequences, and ebooks.
Content plan for a social system across Facebook, Instagram, LinkedIn, TikTok, and YouTube.
An AI search visibility plan for ChatGPT and Google AI Overviews, plus a 360-page service and location SEO plan.
Building the Resicert Growth Engine, an AI system for the franchise: agents for SEO landing pages and Google Business posts for each franchisee.

~15% → 30%+average email open rate after subject-line testing

16,000+leads in the email database

$360k–$480kfranchise sales that email-sourced leads contributed to

2019 – now
Founder

Content Brewery

Content production studio

Branding, growth, and multimedia content production for brands.
Design, web development, and Shopify e-commerce, run with my partner.
The studio runs on the same AI operations I build for clients.

Visit Content Brewery

Career

From editor to builder.

I started editing live financial transcripts at Standard & Poor's. Then SaaS content, then growth, then the systems behind it.

2023 – 2024

Co-Founder, The Scale SocialLinkedIn ghostwriting agency for founders, Singapore

2023 – 2024

Senior Copywriter, The ScalelabCold email and LinkedIn outreach for agency clients

2020 – 2024

Growth Marketer, copywriting agencyCopy for business owners outsourcing to the Philippines

2021 – 2023

Content Marketing Manager, Togal.AIRelaunched the site on Webflow; content put the company on page 1 for industry keywords

2022

Marketing Manager, 10X VenturesLed launches of multiple SaaS products and a cold DM demo campaign

2021 – now

Full Funnel Copywriter, Invizbiz / FranIQbizFranchise sales funnels; open rates doubled from ~15% to 30%+

2019 – 2021

Senior Copywriter, ShortlistArticles, case studies, ads, and web pages

2019 – 2021

Copywriter, The EntourageCopy behind sold-out events and over 7-figure sales

2016 – 2019

Content Marketing Manager, NinjaOutreachAll site and app content; the site relaunch was featured in a published case study for a 700% rise in website conversions

2016 – 2017

Research Editor, SlatorZurich; researched, interviewed, and drafted industry stories

2011 – 2016

Financial Information Editor, Standard & Poor's (S&P Capital IQ)Live-edited earnings call transcripts; Quick Brown Fox Award for fastest turnaround

2009 – 2011

Publishing, tutoring, and SEO writingProofreading, teaching English, and SEO writing as a working student

Tool and platform agnostic

I build with the tools you already pay for. If a better tool fits the job, I'll say so and explain why.

Claude CodeCodexGeminiCursorGrokbotHermesCustom MCPsAI agentsZapiern8nGoogle Apps ScriptPythonTypeScriptHubSpotZohoGoHighLevelOntraportClickUpWindsor.aiMeta AdsGoogle AdsGA4Search ConsoleAhrefsCloudflareGitHub

Portrait of Hazel Pan with long black hair against a dark grey wall

What people say

"They were able to set up the whole content system that worked in the background of us doing anything... I can't recommend her enough to anybody who wants to get a really good system working in the background of them doing anything else."
Youssef El Kaddioui · CEO, The Scale Lab · Client review on LinkedIn, Apr 2024

"To me, what makes her unique is her reliance on research, data, and numbers to govern her every marketing decision."
Alycka Sky · Content and Project Manager, Hazel's junior copywriter · LinkedIn recommendation, Aug 2021

"She is looking always to master new techniques and she is driven by the results. She does not need hand-holding to produce."
Basilis Kanonidis · AI-native product leader, same team · LinkedIn recommendation, Jun 2021

"No matter how difficult the job is, she finishes it at a surprisingly great turnaround time."
Melody Gulmatico · Strategic Program Manager, same team · LinkedIn recommendation, Mar 2016

"Hazel is adept at capturing a company's voice."
Dave Schneider · SaaS and agency founder, NinjaOutreach · Testimonial on contentbrewery.co

"If you need someone who truly loves what she's doing and can be relied upon to deliver results..."
Maricel Rivera · Managing Editor, ClearVoice · Testimonial on contentbrewery.co

Education

Master's Degree, PsychologyMapúa University · 2025 – 2026
BA, Arts, Entertainment, and Media ManagementUniversity of the Philippines · 2006 – 2010

Certifications

Google Analytics Individual QualificationGoogle · valid to Dec 2026
Paid Traffic MasteryDigitalMarketer · 2024
Direct-Response Copywriting · Content MarketingDigitalMarketer · 2020

Published in

How to Create High-Quality Blog GraphicsSearch Engine People · 2016
Micromanagement vs. Shared LeadershipAlley Watch · 2015
What Less Than $60 Can Do For Your StartupKiller Startups · 2014

Contact

Send me one workflow.

Workflows, automations, and code I build for clients are their company property, so I don't share them. Instead, tell me one workflow your business needs, or one problem that eats your team's week. I'll come back with a proposal for how I'd build it in your company, with the tools you already use.

hmspan@gmail.com

Message me on LinkedIn